How to Make a Marketing Plan
In the How to Make a Marketing Plan course, you will learn:
- Learn to create a comprehensive marketing plan.
- Conduct situational, market, and customer analysis.
- Apply strategic frameworks like PESTLE and SWOT.
- Develop vision, mission, and business goals.
- Understand STP (Segmentation, Targeting, Positioning).
- Implement and evaluate marketing strategies.
- Manage budgeting and performance monitoring.
Who takes this Course
- Aspiring marketers.
- Entrepreneurs and business owners.
- Business professionals.
- Marketing strategy.
Content
-
Lecture 1: Intro
40 seconds -
Lecture 2: Marketing Plan Elements
1 minute 41 seconds -
Lecture 3: Situational Analysis
3 minutes 3 seconds -
Lecture 4: Situational Analysis (Market Analysis)
4 minutes -
Lecture 5: Situational Analysis (Customer Analysis)
2 minutes 24 seconds -
Lecture 6: Situational Analysis (Customer Behavior Analysis)
2 minutes 19 seconds -
Lecture 7: Situational Analysis (Sales Analysis)
4 minutes 30 seconds -
Lecture 8: Situational Analysis (Environmental Scanning)
1 minute 16 seconds -
Lecture 9: Environmental Scanning (PESTLE Analysis)
12 minutes 38 seconds -
Lecture 10: Environmental Scanning (Porter's Five Forces)
5 minutes 14 seconds -
Lecture 11: Environmental Scanning (SWOT Analysis)
7 minutes 47 seconds -
Lecture 12: Vision and Mission
48 seconds -
Lecture 13: Vision Definition
2 minutes 27 seconds -
Lecture 14: Mission Definition
8 minutes 28 seconds -
Lecture 15: Goals and Objectives
7 minutes 37 seconds -
Lecture 16: Marketing Strategy
1 minute 14 seconds -
Lecture 17: STP Concept
1 minute 30 seconds -
Lecture 18: STP (Segmentation)
2 minutes 44 seconds -
Lecture 19: STP (Targeting)
9 minutes 20 seconds -
Lecture 20: STP (Positioning)
4 minutes 16 seconds -
Lecture 21: Marketing Mix
5 minutes 25 seconds -
Lecture 22: Strategy Formulation
3 minutes 38 seconds -
Lecture 23: Corporate Strategies
6 minutes 34 seconds -
Lecture 24: Business Strategies
14 minutes 49 seconds -
Lecture 25: Function Strategy
10 minutes 1 second -
Lecture 26: Marketing Programs
2 minutes 49 seconds -
Lecture 27: Implementation Plan
1 minute 19 seconds -
Lecture 28: Performance Evaluation Monitoring
2 minutes 1 second -
Lecture 29: Financial Information
30 seconds -
Lecture 30: Financial Capsule
2 minutes 8 seconds -
Lecture 31: Budget
56 seconds -
Lecture 32: Sales Projection
1 minute 27 seconds -
Lecture 33: Contingency Plan
4 minutes 46 seconds
Meet your instructor
Ahmed Amin
As a senior management professional with over 24 years of experience in strategic decision-making, business process engineering, quality assurance, and change management in diverse roles across the organizational hierarchy, I participated in many success stories in many multi-national organizations. I'm ready for an executive role in a leading organization, such as executive manager; managing director, or general manager.
I'm a consultant and advisor for some companies in Egypt and made many consultations for some organizations outside Egypt, such as McKinsey & KPMG. I offer them consultations in management, strategies, business model, marketing, sales & HR. I'm also a management, marketing & sales trainer. I got the MBA and will finish the DBA next year.
I have developed proficiency in charting and implementing organizational blueprint policies aimed at accomplishing organizational and employee growth objectives, the development and preparation of short-term and long-range plans as well as budgets based upon broad organization goals and objectives. I also have expertise in implementing innovative business strategies to create organizational goodwill in the market aimed at retaining/enhancing organizational market share.
