Sales and Business Development

Fundamentals of Sales

In this course you will learn:

  • How to Understand Customer Types: Learn to identify and adapt to diverse customer personas for effective engagement.
  • How to Implement Prospecting Strategies: Explore lead generation methods and follow step-by-step prospecting processes.
  • How to Prepare for the Initial Contact: Plan and execute initial customer outreach for focused conversations.
  • How to Achieve Effective Meeting Preparation and Engagement: Excel in pre-meeting preparations and maintain professionalism in interactions.
  • How to Uncover Customer Needs: Develop the skill of uncovering customer needs and pain points to offer tailored solutions.
  • How to Deliver a Professional Product Presentation: Master impactful product presentations, emphasizing key features and benefits.
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Who takes this Course

  • Students

Content

9 Lectures • 1 hour 1 minute

  • Lecture 1: Intro

    8 minutes 32 seconds

  • Lecture 2: Customer Types

    6 minutes 7 seconds

  • Lecture 3: Prospecting

    1 minute 57 seconds

  • Lecture 4: Pre-call Planning

    2 minutes 59 seconds

  • Lecture 5: Meeting

    5 minutes 57 seconds

  • Lecture 6: Identify Needs

    8 minutes 30 seconds

  • Lecture 7: Presenting and Proposal

    10 minutes 48 seconds

  • Lecture 8: Handling Objections

    7 minutes 50 seconds

  • Lecture 9: closing

    8 minutes 33 seconds

Meet your instructor

Salah Khlalil

Salah Khlalil

- Freelancer marketing, interpersonal, and fundraising trainer.
- 12 years of experience in marketing, business development, and freelancing training.
- Edexcel certified life and group coach. 
- 6 years experience in counseling and coaching. 
- Chartered Institute of Marketing (CIM) Diploma.
- CCNA certified.

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